Getting everyone rowing in the same direction has always been a difficult task. Especially if you are the CEO of a large enterprise or high-growth business. In fact, a recent study conducted by The Performance Index proves this point. In the study, when CEOs were asked to name the biggest challenges they face and where they need the most help — aligning my employees with our strategy — was tied for second on the list.
When employees are misaligned with your go-to-market strategy — it negatively impacts business performance in a number of ways …
- Daily decision making
- Overall speed to market
- Employee engagement
- Customer experience
- Sales conversion rates
- Customer retention
- And more.
And “lack of alignment” is more prevalent than you might expect. Did you know that 70 percent of all employees are unknowingly misaligned with their company’s strategic direction and just 55 percent of middle managers can even name one of their company’s top five priorities? (Harvard Business Review)
No wonder employee and strategy alignment is so high on CEO priority lists.
At the end of the day, a clear understanding of your company’s strategy is the connective tissue that aligns your employees, ensures “everyone is rowing in the same direction” and that the business is performing at optimal levels.
Do your employees understand your strategy?
Do they know how their daily work activities and decisions align with that strategy?
If not, it’s time to establish greater clarity and alignment up and down your organization … and we can help.
