Many business executives have a long list of sales and marketing priorities that they are focused on. Does your list include more focus, energy and funding around social media, content marketing and sales enablement, or does it include a new website, search engine optimization and digital advertising?

Does your list include the ONE thing that will generate a higher return on every sales and marketing investment you make in the year ahead?

Download “That ONE thing” to see if you have the right initiative at the top of your list.