Chapter 2 | Regain Control of Your Corporate Story and Strategy

“Most companies think a new corporate slogan, branding campaign or company meeting will do the trick. Others simply choose to ignore it and convince themselves it isn’t negatively impacting business performance. Nothing could be further from the truth.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Clarity is the key to achieving optimal performance. Just look at the top sports teams. Look at the market leaders across different industries. They perform at the highest level because everyone in the organization — from the boardroom to the frontline — has clarity. Clarity about who they are, where they are going and how they create value.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Executive teams that run high-performing organizations realize the critical role clarity and alignment play in business performance. They understand that for the company’s strategy and story to drive optimal business performance, it must be institutionalized.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“There are points and times where clarity and alignment in the business is absolute. However, left unattended, clarity and alignment fades. Time passes. Organizational changes take root. The corporate strategy evolves.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“As business owners and executives, we all know that you can’t stop time and you can’t avoid change. However, when time passes and things change — you must re-center the business. You must regain clarity in your identity as an organization.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“The fact is, when growth stalls, when culture negatively impacts business performance and when leaders are no longer aligned — lack of clarity in your corporate story and strategy is very likely the root cause.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.