Chapter 4 | How CEO Messaging and Communication Impacts Business Results

“Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Symptoms such as these usually represent larger clarity and alignment challenges in areas such as leadership accountability, internal communications, corporate culture, operating models, sales compensation plans and marketing strategies.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“For some executive teams, this comes as a positive surprise, and they welcome the idea of surfacing and addressing barriers that prevent the company from achieving a higher level of performance. Other executives are looking for a quick, cosmetic fix, and they quickly lose their appetite for what it will really take to achieve greater organizational alignment. Which camp do you fall into?”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Just remember that establishing alignment between your vision, strategy and story is hard. Operationalizing it is even more difficult. However, executive teams that make it a priority and stay the course … improve employee engagement, increase customer retention and create high-performing businesses.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Form a cross-functional team that is responsible for establishing and maintaining alignment between these critical dimensions of organizational performance. Commit to an intentional process where this team audits, refines and realigns these critical dimensions of organizational performance on an annual basis.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.