Chapter 6 | Clarity (or Lack Thereof) and Its Direct Impact on Business Performance

“If an organization succeeds or fails at implementing corporate initiatives, navigating a crisis, completing a merger, launching a new product line, or living up to the company’s vision, mission and values … the CEO is accountable.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Sure, C-suite executives hold themselves accountable for strategy. However, what many executives have not acknowledged is they own the story behind it.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Think about how much brain power and energy you and your C-suite put into shaping strategic business initiatives. Now, think about the small amount of time (in comparison) you spend on the messaging and communication strategy in support of it.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“No one knows the business strategy like you do. No one knows the story behind it like you do. You need to be involved throughout the entire journey.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“In today’s noisy, constantly changing, high-speed business environment, you have to realize that critical messages don’t cascade … they don’t translate into action … they don’t impact business results … without comprehensive communications management.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Most executives underestimate the sustained communication effort required to translate a message into consistent action. Whether it pertains to changes in the business model, new offerings or strategic initiatives, most CEOs are communicating messages that are critically important and many times complex. That’s why you must realize that your employees are inundated with messages every day … from every direction. Persistence is the only way you will get your message across.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.