At OnMessage, we have been helping C-suite, sales, marketing and communications executives accelerate growth for almost 20 years. This is our singular-focus because we have proven when you translate go-to-market strategies into memorable stories, you create powerful, authentic connections with current and future buyers, customers and employees.
Here are five ways that you can leverage clear, compelling and consistent stories to accelerate growth:
- Reposition and differentiate your business to compete in evolving markets.
- Develop a clear, compelling story for new product or service introductions.
- Craft a story to bring your corporate culture to life and attract top talent.
- Realign your corporate story after a merger, acquisition or strategic shift in the business.
- Crystallize the story around your purpose, vision, mission and values.
Leadership teams who invest the time and resources required to discover, develop and activate consistent stories in these areas will:
- Increase buyer engagement
- Create more compelling sales conversations
- Separate their company from the competition
- Build a better culture
- Elevate organizational performance
Excellent examples of companies who have reaped these rewards include:
Emarsys: Increased buyer engagement and accelerated sales cycles in a crowded space with a clear, compelling and consistent story.
“OnMessage helped us crystallize our positioning, clarify the value we deliver and develop a clearly differentiated story in a very noisy market.”
Blackhawk Network: Aligned their strategy and corporate story to improve organizational performance after multiple mergers and acquisitions.
“OnMessage had the positioning and messaging expertise we needed align our strategy and story — as well as the disciplined processes required to bring that story to life.”
Excelera: Developed a clearly differentiated story in an emerging industry to separate offerings from the competition.
“OnMessage helped us create powerful messaging to support our go-to-market strategy and establish a unique position within a rapidly evolving marketplace.”
Speak to one of our experts today to learn how we helped Emarsys, Blackhawk Network, Excelera and many other organizations translate strategies into compelling stories that accelerate growth.
That’s Your OnMessage Minute.
