Because the customer experience touches every aspect of your business, marketers must implement a strategy that crosses organizational boundaries and brings the corporate story to life in every customer interaction. But, how does marketing break down barriers inside the company and deploy a strategy that activates corporate messaging throughout the organization?

Download this insightful article to learn how you can design and implement a strategy that results in the employee mindset and behavior changes required to bring your corporate story to life throughout the customer experience.

Discover the three pillars of a marketing-driven organizational change strategy in “The CMO’s Role in Activating Corporate Messaging Inside the Business.”