When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly generate more visitors to the website or additional leads for the sales team. Irrespective of the message or actual value they are delivering in the market. As a result, they may [...]
Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. No wonder a recent McKinsey study revealed the number one trait [...]
We have been sending out the OnMessage Minute every week for more than two decades. It’s no wonder every time we speak with business leaders they share how much they value the expertise we impart through this communication vehicle. We consistently hear things like ... “I really enjoy the OnMessage Minute. It’s the [...]
Employees are the most untapped and underutilized communications channel utilized in the customer experience. We say this based on 20 years of experience. Seeing firsthand, the disconnect between the corporate story being shared through marketing channels and the story being shared by employees across the organization. The key to creating internal brand [...]
Without question, the number one priority for every business is to establish and maintain ... clarity. Clarity in purpose.Clarity in strategy.Clarity in culture.Clarity in story.Employees crave it. Customers demand it.Yet, we see many executive teams paying little attention to these dimensions of organizational performance. In fact, more often than not, this is the degree [...]
Many executives are perplexed when their message doesn’t translate into action. They are dumbfounded by the lack of “retention” that exists up and down their organization. Most executives feel like they have communicated the same message over and over again … and it still does not translate into the desired action or outcomes. For [...]
Author Jessica Northey recently said, “A thought leader is true to themselves even when others might laugh, disagree or nay-say. They actually walk their talk.” When it comes to thought leadership, authenticity is paramount. You simply can’t launch a thought leadership strategy that is out of alignment with your corporate story (brand positioning, value [...]
In the hyper-connected, always-on, customer-driven world we operate in today, business leaders are leaving their old-school definitions of marketing and communications behind. Modern executives are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. Consistency serves as [...]
As a business leader, your job is not all about fighting fires. It is to establish anchors for the organization in a world of constant change. More specifically, you are responsible for establishing “anchors” and setting clear expectations for what will not change during turbulent times. What will remain true and constant – no [...]
As leaders, we can call look back at times in the company when ... The business strategy was simple and easy for everyone to understand. Everyone was laser focused on a clearly defined market opportunity. Every team member was aligned with the vision and mission. Employees connected with the company’s higher purpose. Every frontline employee [...]
