About James O'Gara

O’Gara has spent thousands of hours formulating winning go-to-market strategies and stories for dozens of Fortune 100 companies and hundreds of high-growth businesses. O’Gara’s expertise in go-to-market strategy development, customer research, messaging and positioning, as well as customer-centric culture development, has earned him the respect of executives around the world. His ability to breakdown strategy, sales, marketing and positioning challenges in complex industries has been invaluable to CEOs and CMOs at a number of leading companies.

Your Employees and Customers Crave Clarity.

2021-05-24T07:56:01-05:00

As we work with executive teams around the world, it is amazing to see those who get it and those who don’t. What is ... it? It is the direct connection between organizational clarity and business performance. Clarity in purpose. Clarity in strategy. Clarity in culture. Clarity in story. Employees need it. Customers demand [...]

Your Employees and Customers Crave Clarity.2021-05-24T07:56:01-05:00

How Do You Establish an Ownable Position in Your Buyer’s Mind?

2021-05-18T08:01:02-05:00

Why is it most of us know that Frosted Flakes are “Gr-r-reat” and that Budweiser is the “King of Beers” - even if we have never tried these products in the past? It’s because these brands have stayed true to their story. They established a position they wanted to own in their buyer’s minds, [...]

How Do You Establish an Ownable Position in Your Buyer’s Mind?2021-05-18T08:01:02-05:00

Accelerate Growth with Clear, Compelling and Consistent Stories.

2021-05-14T13:54:48-05:00

At OnMessage, we have been helping C-suite, sales, marketing and communications executives accelerate growth for almost 20 years. This is our singular-focus because we have proven when you translate go-to-market strategies into memorable stories, you create powerful, authentic connections with current and future buyers, customers and employees. Here are five ways that you can [...]

Accelerate Growth with Clear, Compelling and Consistent Stories.2021-05-14T13:54:48-05:00

3 Ways to Drive Optimal Engagement in the Buying Process.

2021-05-05T08:09:43-05:00

Today, prospects and customers expect continuity and consistency throughout the buying process. One way CMOs and C‑suite executives can ensure this happens is to implement a disciplined process for developing and delivering a consistent corporate story throughout the customer experience. Here are three questions you should answer to determine if your corporate [...]

3 Ways to Drive Optimal Engagement in the Buying Process.2021-05-05T08:09:43-05:00

Do Your Employees Know the Building Blocks of Your Story?

2021-04-27T17:42:13-05:00

“A Messaging Architecture captures your story in simple, repeatable building blocks so every employee can remember the core messages that must be brought to life in the customer experience,” — James O’Gara, CEO at OnMessage Steve Jobs was an avid believer in the power of simplicity. He knew that simplicity exponentially increased clarity. [...]

Do Your Employees Know the Building Blocks of Your Story?2021-04-27T17:42:13-05:00

Is Your Story Anchored in the 4 Voices that Matter?

2021-04-19T17:08:33-05:00

“OnMessage captured and distilled vital insights that enabled us to crystallize our unique position within a rapidly evolving marketplace and create powerful messaging to support our go-to-market strategy.” — Amy Swanson, Director of Marketing & Member Relations at Excelera For your message to resonate with buyers and accelerate growth, it must be rooted in the [...]

Is Your Story Anchored in the 4 Voices that Matter?2021-04-19T17:08:33-05:00

Sustained Value Creation Requires a Long-Term Focus on All Stakeholders.

2021-04-14T07:51:40-05:00

“Managers and investors alike too often fixate on short-term performance metrics, particularly earnings per share, rather than on the creation of value over the long term.” — McKinsey As CEO, if you’re not telling a long game of value creation, you may be selling yourself — and your business — short. Companies that prioritize short-term [...]

Sustained Value Creation Requires a Long-Term Focus on All Stakeholders.2021-04-14T07:51:40-05:00

What Position Do You Want to Own in the Minds of Your Buyers?

2021-04-06T20:09:14-05:00

If the answer to that question doesn’t pop into your head immediately, it surely doesn’t exist in your buyers’ and customers’ minds. Brand positioning is often talked about but rarely executed well. Why? Because it requires unwavering discipline and commitment. It demands that a company has a singular focus on the position it wants to [...]

What Position Do You Want to Own in the Minds of Your Buyers?2021-04-06T20:09:14-05:00

6 Trends Rocking the B2B World and Reshaping the Customer Experience.

2021-03-30T13:27:54-05:00

New trends are changing behaviors and reshaping how businesses connect with employees, partners and customers. Business leaders who acknowledge these trends and align their strategy accordingly … will win. Those who do not — will be left behind. What are these trends? Well, there are six, and a few industry experts have weighed in on [...]

6 Trends Rocking the B2B World and Reshaping the Customer Experience.2021-03-30T13:27:54-05:00

Want Long-Term Customer Loyalty? Start with Your Employees.

2021-03-24T09:27:48-05:00

“Meaningful and sustained investment in workforce-led value creation means more output, more opportunities to reduce costs and higher customer satisfaction.” — PwC Employees are a company’s biggest value-creator — satisfied, engaged and activated employees, that is. They have a direct effect on your bottom line because they are the link to long-term customer loyalty. There’s [...]

Want Long-Term Customer Loyalty? Start with Your Employees.2021-03-24T09:27:48-05:00

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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