“Most of your employees probably don't know why your company exists — and that may be causing major problems for your business.” — Gallup Research Many industry experts agree that we are moving from a not-for-profit and for-profit divided world to a not-for-purpose and for-purpose business environment. What this means is that your employees [...]
“A thought leader is an individual or firm that prospects, clients . . . even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in it being the go-to individual or organization for said expertise.” — Profitable Brilliance, Bruce H. Rogers and Russ Alan Prince What CEO or business [...]
“97% of B2B buyers feel that real customer stories are more credible than other types of content.” — Demand Generation Report While customer reviews and testimonials have been all the rage in the B2C world for some time — they are now moving to the top of the list for B2B companies. In fact, [...]
“The mistake people make is thinking the story is just about marketing. No, the strategy is the story. If you make your story better you make the strategy better.”— Ben Horowitz, co-founder of the venture capital firm Andreessen HorowitzLast week, we explained why business leaders own the story behind the strategy. This week, we want [...]
If an organization succeeds or fails at implementing corporate initiatives, navigating a crisis, executing a merger, launching a new product line, or living up to the company’s vision, mission and values ... the CEO is accountable. Why? Because he or she owns the strategy. And not just the business strategy — the messaging and [...]
“Leaders of companies that made it on the World’s Most Admired Companies list truly understand that organizational purpose drives employees to give their all for their company, colleagues and customers.” — Laura Manson-Smith, Chief Commercial Officer at Korn Ferry Every year Fortune Magazine publishes a list of the “World’s Most Admired Companies.” The list [...]
“Clarity and agreement around the uniqueness of a company, its root source of competitive advantage, sound like an obvious requirement to run a business … but in our experience, this is not as common as you might think.” — Excerpt from “Repeatability” In their book “Repeatability,” Chris Zook and James Allen analyzed the characteristics [...]
“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in the past year — it is time for you to stop down and recapture the voice of your customer (buyer). It’s time to realign your story [...]
“In the context of shifting markets, quickly aging business models, complex company politics, and conflicting pressured on the business, an increasing number of companies struggle to make a clear choice about what business they’re in.” — The Clarity Principle This quote is from an excellent book we encourage every leader to read: “The Clarity [...]
As a C-suite executive or leader, you know there is nothing more important than … clarity.Clarity in the story you want to tell.Clarity in your strategy you want to execute.When a company is just starting out, the company’s story and strategy are crystalclear. To everyone. But then two things happen. Growth. Change.As a company grows [...]
