Ask most C-suite executives if their company’s vision, mission, values, strategy and story impact business performance and they are sure to say ... “Well, of course.” However, when you look at how these critical dimensions are managed, you would question just how important executives think they are to business success. To start with, in [...]
With everything going on in the world today, a lot of leaders are taking a hard look at corporate culture. Why? Because what is happening out there influences what is happening inside your company. Increased stress, health concerns, remote working conditions, social distancing — are all changing how your employees think, work, and go [...]
The pandemic has wreaked havoc on organizational performance over the last 10 months. Therefore, it should not be a big surprise that the recent CEO Benchmarking Report from The Predictive Index found that 56% of CEOs believe employee performance is their most pressing challenge in the new year. That’s why most business leaders are ready [...]
The channels, touchpoints and technologies your target audience uses to engage with your company have fundamentally changed. As a result, companies must rethink how they develop and deliver customer-facing messaging throughout the customer experience. The fact is, most companies do not have disciplined and repeatable processes in place to ensure a clear, compelling and [...]
“Whatever the category, clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” Insight Agents If you want your message to be a difference maker in the customer experience — it must be delivered consistently. For this to happen, you need to get your entire leadership [...]
Now more than ever — your customers demand clarity and consistency. They want to partner with brands that know who they are, what they stand for and how they can help them personally and professionally. That’s why smart brands are re-evaluating the clarity and consistency of their stories as they head into 2021. Smart [...]
If you are like most business leaders, you are looking at 2021 and defining the growth platforms that will help you take your business to the next level. If your goal is to increase buyer engagement, accelerate sales cycles and improve deal closure rates — then we have one platform you can’t live without. [...]
We have written a lot about the importance of developing a fully aligned corporate story and strategy. The truth is, however, this is only part of the challenge CEOs and CMOs face when it comes to delivering a clear, compelling and consistent message in the marketplace. What comes next is where most marketing leaders [...]
2021 is just 64 days away. For B2B marketing and business leaders, that number is important. Why? Because that’s all the time you have to ensure that you’re sharing a clear, compelling and consistent story with buyers across your digital channels — before 2021 arrives. Marketing Professionals Agree — Digital Messaging and Content are [...]
In the hyper-connected, always-on, customer-driven world we operate in today, leading CEOs are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. Consistency serves as the [...]
