Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other executives believe telling a differentiated, customer-centered corporate story is what drives business performance. The truth is, each of them is [...]
Think about it. What is the one thing that has the ability to … Attract top talent Engage employees Close more deals Increase customer loyalty > Drive organizational performance? It’s simple. Your corporate story. So, if the story you plan to share in 2021 isn’t one of your top priorities, you should probably ask yourself [...]
The clock is ticking and you don’t have much time left to strategically address all of the changes that have taken place inside and outside of your business over the past nine months. Let’s face it. A lot has changed. Your customers’ world has been shaken. Your business model has shifted. And your competition [...]
As 2020 comes to a close, you know two things for certain. Your BUSINESS has changed. Your BUYER’S mindset has changed. The question is, has your STORY changed? If not, it’s time to bring your corporate, product and services messaging into alignment with your go-forward business strategy and today’s buyer requirements. [...]
Purpose is top of mind with many executives and for good reasons. The most important of which is — purpose matters to employees and customers more than ever before. In fact, what your company stands for can determine how well your company attracts the best possible talent and secures more loyal customers. The prioritization of [...]
“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in 2020 — it is time for you to stop down and recapture the voice of your customer (buyer). It’s time to realign your story with their [...]
It’s September. And, needless to say, business leaders like you have experienced a lot of change during the first eight months of 2020. The markets have shifted. Your business has been shaken. Employees’ lives have been disrupted. Customers’ worlds have been turned upside down. The question is: How will you respond? How will you connect [...]
As a CEO or C-suite executive, you are experiencing changes across your business like no generation of business leaders before. And this rapid pace of change is redefining the role of a CEO. Specifically, in the area of strategic communications. In the past, communication was important, but maybe not at the top of every CEO’s [...]
We have written a lot about the importance of developing a fully aligned corporate story and strategy. The truth is, however, this is only part of the challenge CMOs face when it comes to delivering a clear, compelling and consistent message in the marketplace. What comes next is where most CMOs and executive teams fall [...]
Commitment to communication truly is the key to growth. And, it starts at the top. Last month, FTI Consulting published a report that analyzed 100 companies across the U.S. and Europe and found that 81 percent of the fastest-growing companies were led by CEOs who prioritize consistent and sustained communication. The report also found that [...]
