While marketing teams are comprised of expert communicators and brand messaging pros who can get the word out, it takes all hands on deck to get an entire company to embrace a customer-centric culture. According to Bain & Company, the best businesses use an across-the-board approach to encourage employees in changing their behavior and then [...]
With 74% of Companies Shifting to Permanent WFH Models, It’s Time for CEOs to Embrace the Value of Intentional, Sustained Communications. The lasting impact COVID-19 will have on commercial real estate, corporate culture and employee engagement is quickly becoming apparent. Recent restrictions have shown C-suite executives that money can be saved by significantly reducing their [...]
There’s no two ways about it: Businesses that invest in corporate purpose outperform the competition. Growth, revenue and profits — companies see significant gains on all of these fronts when there is buy-in at all levels of the organization. That means everyone from the boardroom to the frontline is “all in” when it comes to [...]
This week, McKinsey & Company released findings from their latest B2B Decision Maker Pulse Survey, and the results should have you reevaluating the role that your online story plays in the B2B buyer journey and sales process. According to the study, the importance of digital channels in the B2B buying process has radically increased since [...]
Given the state of the world today, it is challenging to just get out of bed — let alone rally the troops across your organization. But, history has proven that persistence pays. Leaders who persevere, or have grit, are more likely to be successful than those who waver or fail to stay the course. In [...]
Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — is what separates high-performing companies from the also-rans. However, most CEOs underestimate what it takes to deliver a message employees truly embrace and [...]
It may sound premature, but successful business leaders are already thinking about how their positioning and messaging must evolve post COVID-19. They are asking serious questions and assessing how their corporate story must evolve to compete in the future. In fact, according to a recent study conducted by Bain & Company, 70 percent of CEOs [...]
When buyers are unsettled, concerned and preoccupied with uncertainties in their business — it is difficult to capture their attention. It is hard for your message to break through. That’s when real customer testimonials and stories matter more than ever. They help you build confidence, establish trust and create meaningful connections with buyers in uncertain [...]
Obviously, during difficult times, it’s critical that everyone from the executive team to frontline workers remain aligned on the company’s strategy and priorities. But the truth is, when those challenges subside, it is still essential to maintain strategic alignment across the organization if you want the business to perform at the highest level. One of [...]
Financial uncertainties, remote work environments, business disruptions, the deluge of mixed messages … we could go on and on. This pandemic put a spotlight on the importance of clear and intentional communication between senior leaders and frontline employees. In fact, this week, the Wall Street Journal highlighted this very point in the article, “With Business [...]
