We are going through an unprecedented time right now. There is fear, disruption and uncertainty everywhere. During this very sensitive time, we encourage all business, marketing and sales leaders to be careful with their messaging. More specifically, their message as it relates to the pandemic. Don’t try to capitalize on the fear and uncertainty that exists. Don’t [...]
Getting everyone rowing in the same direction has always been a difficult task. Especially if you are the CEO of a large enterprise or high-growth business. In fact, a recent study conducted by The Performance Index proves this point. In the study, when CEOs were asked to name the biggest challenges they face and where [...]
Every business leader and executive team is looking for an edge. Something that will accelerate growth and business performance. Some turn to product innovation for this. Many lean on organizational change initiatives. And still others simply place more pressure on sales to deliver better results. The sad truth is, according to a recent Harvard Business [...]
A new annual survey from The Conference Board revealed the biggest external concerns for CEOs in 2020. For the second straight year, CEOs in the U.S. stated “fiercer competition” as their second biggest worry. Without question, competition is increasing across all major markets. This is especially true in complex industries like technology, healthcare and financial services [...]
In the B2B world, customer testimonials are growing in power and influence. Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. That said, customer review sites alone will not drive growth. B2B sales and marketing professionals must get much more proactive and disciplined in defining their customer [...]
Purpose is top of mind with many executives and for good reasons. The most important of which is — purpose matters to employees and customers more than ever before. In fact, what your company stands for can make the difference between attracting the best possible talent and securing more loyal customers. The prioritization of purpose [...]
“We have these war for talent issues going on everywhere.” Joyce Maroney, Executive Director at the Workforce Institute 2020 has been declared by many to be the year of “the war for talent.” Competition to attract and retain the best possible talent is on the rise and only those companies that deliver a compelling end-to-end [...]
If you are in the B2B space, you’ve likely read all the statistics about the rapidly evolving buying process. Complexity is the theme. More stakeholders are involved. Sales cycles are getting longer. Decision makers are doing more and more independent research before contacting a salesperson. One statistic you may not have uncovered is that 67% [...]
Do you want to truly differentiate your brand from the competition? Do you want to accelerate the growth of your business? Well then, follow the three Cs. Clarity. Consistency. Communication. That’s right. According to BrandZ™ Analysis, companies that drive clarity, consistency and reinforce key messages through cross-channel communication increase brand value and grow at a [...]
Who says words don’t matter? Surely, it wasn’t someone who understands the value of a brand. Market leaders with strong brand awareness and perception know that words truly do matter. In fact, the words you use to describe who you are, what you do and the value you deliver — determine almost half of how [...]
