If you have read any marketing trends and forecasts, you will see personalization everywhere. And there is no doubt about it, customers demand a higher degree of personalization in the messaging and experience you deliver. But, they also expect consistency. To create memorable experiences, your message must be grounded in a consistent core. Core messages [...]
It is hard to believe that 2019 is quickly coming to a close. Once again, over the past year we delivered 52 valuable articles and insights to your inbox through our weekly OnMessage Minute. We hope you enjoyed them all. That said, to close out the year, we decided to share five of the most [...]
Companies and executives that are serious about customer-centricity — are committed to elevating and activating the Voice of the Customer. How do they do this? Well, one thing they commit to is … storytelling. Sharing authentic customer stories. That’s right. From executive-level decisions to day-to-day employee conversations and daily sales conversations — customer stories are [...]
If you are like most marketing and sales leaders, December is the time of year when you re-evaluate your product, service or corporate messaging. And, one of the biggest obstacles is ensuring that both sales and marketing get behind the same, consistent … shared story. So, to help you gain alignment and successfully navigate this [...]
When it comes to B2B purchasing decisions, the fact is, it really doesn’t matter how superior your product or service is compared to the competition. Now, that message won’t always go over well in a room full of product leaders and business professionals – but, it is true. What ultimately matters in the buying process [...]
“0% (yes zero) of marketing and sales leaders see complete consistency in their company’s messaging across the customer conversation continuum.” -- Survey of 200 marketing and sales leaders As an OnMessage Minute subscriber, you obviously realize the importance of delivering a clear, compelling and consistent corporate story in the market. So, this week we [...]
This week’s post includes an excerpt from: 40+ WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE Five Questions Every CEO Must Answer to Maximize Customer Engagement. Here are five questions every CEO should answer to determine if their corporate story is maximizing engagement and growth opportunities throughout the [...]
Most companies wonder why their message isn’t resonating or connecting with employees or customers. Well, more often than not, it’s because the message is not being delivered consistently. As a result, the message never gets through. Consistency of message is a significant problem that CMOs and executives must address. In fact, Black Sun LLC analyzed [...]
Brian Kardon, the CMO at InVision, was recently asked what attributes marketing leaders must possess if they want to succeed. Kardon replied… “You have to be able to repeatedly nail your messaging. It’s one of the first things that sets you apart.” Think about it. Your company’s story is the thread that connects the entire [...]
Your marketing message, technology and channels all go hand-in-hand. One fuels the success of the other. To maximize your return on investment from each, you may need to reassess and rebalance your investment priorities and initiatives. Why? Because the time, resources and dollars that companies are investing in each of these areas has gotten out [...]
