As a CEO or business leader, you are experiencing changes across your company like no generation of executives before. And this rapid pace of change is redefining how business leaders approach internal and external communications. In the past, communication was important, but maybe not at the top of every CEO or business leader’s priority list. [...]
In today’s constantly connected world, customers expect a consistent experience across all touchpoints. When this expectation is not met — when the link between what a company says and what it does is broken — customer trust is lost and they take their business elsewhere. Sure, savvy business leaders understand that developing a [...]
Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other leaders believe a differentiated, customer-centered corporate story drives business performance. The truth is, each of these executives are [...]
Ask most C-suite executives if their company’s vision, mission, values, strategy and story impact business performance and they are sure to say ... “Yes, they are very important.” However, when you look at how these critical dimensions are managed across the organization and throughout the employee experience, you would question just how important they [...]
Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business. The problem is, most sales teams do not have the sales messaging, activation tools and training that they need to deliver a consistent corporate story. According [...]
Now, more than ever, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. In fact, a McKinsey study revealed the number one [...]
B2B Marketing Professionals Agree — Digital Messaging and Content are Paramount to Success in Today’s Business Environment. According to a recent Forrester Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while around four in 10 buyers indicate [...]
“OnMessage was instrumental in helping us crystallize a customer-centric message and craft a story rooted in voices that matter. The new messaging has become a rallying cry for our whole company to get behind.” Darryl Worsham | CMO and CRO, Growth Acceleration Partners For your messaging to resonate with buyers and accelerate [...]
“A Messaging Architecture captures your story in simple, repeatable building blocks so every employee can remember the core messages that must be brought to life in the customer experience.” — James O’Gara, CEO at OnMessage Steve Jobs was an avid believer in the power of simplicity. He knew that simplicity exponentially increased clarity. This [...]
“There are war for talent issues going on everywhere.” Joyce Maroney, Executive Director at the Workforce Institute. Competition to attract and retain the best possible talent is on the rise and only those companies who deliver a compelling end-to-end employee experience will win. The problem is, many HR and marketing communications leaders [...]
