“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in the last few of years — it’s time to stop down and recapture the voice of your customer (buyer). It’s time to realign [...]
Many executives — do not fully understand the power of their corporate story. They do not realize the intrinsic link between the clarity and consistency of their story ... and the financial performance of their business. An article in the Journal of Business Strategy, articulates the “financial upside” of activating a clear, compelling corporate [...]
As a C-suite executive or leader you know there is nothing more important than ... clarity. Clarity in the story you want to tell. Clarity in the strategy you want your team to execute. Growth and Change. As a company grows – the organization becomes more complex. More employees, organizational silos, products, customers, [...]
“Whatever the category, clear and consistent messaging across all channels is vital in providing authentic, believable and coherent customer experiences.” — Insight Agents Research If you want your message to be a difference maker in the customer experience — it must be delivered consistently. For this to happen, you need to get your entire [...]
Today, your strategy and story are visible and accessible to any buyer, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words they use to describe the value you deliver — are now omnipresent. These touchpoints, interactions and messages define your customers’ overall experience with your [...]
CEOs who produce winning cultures ensure that their entire employee population understands, internalizes and activates the company’s story and strategy in daily work activities. Your story and strategy ... create a shared mindset. When employees have a deep understanding of what your company stands for, what it does and how it creates value [...]
Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — is what separates high-performing companies from the also-rans. However, most CEOs underestimate what it takes to deliver a message employees truly embrace [...]
“Leaders of companies that made it on the World’s Most Admired Companies list truly understand that organizational purpose drives employees to give their all for their company, colleagues and customers.” — Laura Manson-Smith, Chief Commercial Officer at Korn Ferry Every year Fortune Magazine publishes a list of the “World’s Most Admired Companies.” The list [...]
“OnMessage captured and distilled vital insights that enabled us to crystallize our unique position within a rapidly evolving marketplace and create powerful messaging to support our go-to-market strategy.” — Amy Swanson, Vice President, Marketing & Communications at Shields Health Solutions For your message to resonate with buyers and accelerate growth, it must be rooted in [...]
Every leadership team and company goes through it. Market dynamics change. The corporate vision becomes blurry, the strategy becomes less obvious across the organization. The company loses sight of its core purpose. It happens. The question is, as a C-suite executive, what do you do about it? Most companies think a new corporate [...]
