jogara

Data and analytics, the explosion of digital channels and employee involvement are all factors rapidly changing how companies develop and deliver their story throughout the customer experience. And while formulating a meaningful and relevant message is critical to success — delivering a clear, consistent and connected story throughout the customer experience will determine [...]

Obviously, during difficult times, it’s critical that everyone from the executive team to frontline workers remain aligned on the company’s strategy and priorities. But the fact is, even during the best of times, if you want your business to perform at its best ... strategic alignment is imperative. One of the keys to maintaining [...]

Every single day, business leaders spend a significant amount of their corporate budget sharing their corporate story. However, not many of these leaders know if the story being shared is consistent throughout the customer experience and if those dollars are being well spent. These executives should take a look at the results [...]

Brand positioning is often talked about but rarely executed well. Why? Because it requires unwavering discipline and commitment. It demands that a company has a singular focus on the position it wants to own in the market. It means that everything you do is intentionally designed to reinforce and earn that singular position [...]

Every business leader and executive team is looking for an edge. Something that will accelerate growth and business performance. Some turn to product innovation for this. Many lean on organizational change initiatives. And still others, simply place more pressure on sales to deliver better results. The sad truth is, according to a recent [...]

A recent article in the Journal of Business Strategy explains just how important it is to develop and deliver a consistent “strategically aligned” message throughout the customer experience ... “Taking a focused and deliberate approach in crafting a corporate story will enable companies to align leaders, engage employees and create distinct competitive positioning.”
 The [...]

Many executives undervalue the power of their corporate story. They do not realize the intrinsic link between financial performance and the strength of their story. In fact, an article in the Journal of Business Strategy, illustrates the “financial upside” of activating a clear, compelling and consistent corporate story. And, the "agony” executive teams [...]

Most CMOs do not have enterprise-wide processes in place to ensure clear, compelling and consistent messaging is delivered throughout the buying process and customer journey. This results in a disconnected and inconsistent experience for prospects and customers as they travel from one touchpoint to another. This is not a marketing problem. It is [...]

“Whatever the category, clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” — Insight Agents Research If you want your message to be a difference maker in the customer experience — it must be delivered consistently. For this to happen, you need to get [...]

The pandemic has wreaked havoc on organizational performance over the last couple of years. That’s why it should not come as a surprise that a recent CEO Benchmarking Report from The Predictive Index found that 56% of CEOs believe employee performance is one of their most pressing challenges. That’s why many business leaders [...]