It is stunning to see one of the most prevalent breakdowns that exist in most organizations. Specifically, the communication breakdown relative to a company’s go-to-market strategy. When you survey leaders, managers and frontline employees, most of these critical stakeholders do not even know what the company’s go-to-market strategy is, let alone how the strategy [...]
Many business leaders wonder why their message isn’t resonating with customers. Well, more often than not, it’s because the message is not being delivered consistently. In fact, Black Sun LLC analyzed the messaging of more than 100 companies and discovered inconsistent messaging within corporate websites and annual reports in more than half (64 [...]
A McKinsey study “Marketing Disruption: Five blind spots on the road to marketing’s potential” found the complexity of marketing disrupters, and the speed at which they are experienced, causes confusion and prevents marketers from achieving long-term success. The report found the number one blind spot that presents a risk to marketing’s transformation [...]
Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other executives believe telling a differentiated, customer-centered corporate story is what drives business performance. The truth is, each of these [...]
McKinsey & Company released findings from their B2B Decision Maker Pulse Survey, and the results should have you assessing the role your online story plays in the B2B buyer journey and sales process. According to McKinsey’s research, digital channels in the B2B buying process have radically increased in importance. Digitally enabled B2B buyer interactions jumped [...]
It shouldn’t come as a surprise that 56% of CEOs believe employee performance is their most pressing challenge given what companies have been through the last 18 months. That’s why many business leaders are investing significant time and resources to reset the mindset of their entire organization and elevate performance in the months, quarters and [...]
“The best-run and most successful companies convey one clear, understandable story through every action they take, not solely through their marketing.” — True Story: How to Combine Story and Action to Transform Your Business The ability to deliver “one clear, understandable story” is essential as companies battle to secure and retain not only [...]
Every business leader and executive team is looking for an edge — something that will accelerate growth and business performance. Some turn to product innovation. Many lean on organizational change initiatives. Others place more pressure on sales to deliver better results. The sad truth? According to a recent Harvard Business Review (HBR), most leaders [...]
“OnMessage was instrumental in helping us crystallize a customer-centric message and craft a story rooted in voices that matter. The new messaging has become a rallying cry for our whole company to get behind.” Darryl Worsham | CMO and CRO, Growth Acceleration Partners For your messaging to resonate with buyers and accelerate growth, it [...]
“We engaged OnMessage for their disciplined approach and extensive experience. They quickly grasped our market, business and challenge. Then their team worked closely with our key internal stakeholders to shape a story that was easy to execute top-down, across the organization and fully resonated with our customers.” Saleem Cheeks | Vice President, Communications at AngioDynamics [...]
