Ask most leaders if their company’s vision and strategy matter and they will say … “Of course they matter.” But then ask them … “What are you doing to ensure team members— up and down the organization — know your vision and strategy and how they relate to their daily work activities?” That’s when [...]
Great executives and business leaders never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — separates high‑performing companies from the also‑rans. However, many leaders do underestimate what it takes to formulate a message employees will truly embrace [...]
As a C-suite executive or leader, you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity in the strategy you must execute. However, growth and change negatively impact clarity, and that can cause problems. Because clarity is the cornerstone of every high-performing organization. Without a clear [...]
A recent article published by Wharton School of Business mentioned that leaders commonly blame lousy communication when well-laid plans go awry. Nothing could be more true than in the case of communicating strategy. While most executives hold themselves accountable for devising strategies — very few take ownership of the story and communications plan behind [...]
Maybe there was a day when the CEO or members of the C-suite spoke and those messages were amplified up and down the organization. Well, if there was such a time, those days are long gone. The noise level inside companies today is louder than ever before. Thus, making it more difficult for C-level executives [...]
Many executives think purpose is paramount to business success. Others believe a rock solid go-to-market strategy is what defines market leaders. Some see core values as the cornerstone of success. And still others believe a differentiated corporate story is what drives performance. The truth is, each of these executives are right … and they [...]
As a CEO, C-suite executive or business leader, you are experiencing change like no generation before. And this rapid pace of change is redefining your role in the business. Specifically, in the area of strategic communications. In the past, communication was important … but not at the top of every executive’s priority list. Today, [...]
Most leaders treat corporate messaging as nothing more than words on paper. At the same time, most companies deliver their corporate story in an ad hoc manner. This is a problem. Why? Because of this simple fact: the strength of a company’s story is intrinsically tied to the financial performance of the business. It’s [...]
Executives often get consumed with closing M&A transactions and Day 1 activities. They forget, the real work is just getting started. They underestimate the disciplined communications that employees, partners and customers demand. They also assume that critical stakeholders understand how the “new entity” is supposed to operate and what is expected of them throughout [...]
Leaders must understand that culture is the byproduct of their corporate story and strategy in action. That words matter. That the message behind the company’s story and strategy play a significant role in the culture that takes root inside their business. So, the real question is, what is the state of your go-to-market story [...]
