To close out the year, we have bundled the BEST OF THE ONMESSAGE MINUTE in 2018. These articles will help you set strategic positioning, messaging and communications priorities for 2019.
The Last Mile for Your Corporate Story.
“Tell me and I will forget. Show me and I will remember. Involve me and I will understand.” – Confucius This quote should have been written for C-suite executives as it relates to the importance of their corporate story. If you want your story to be a difference-maker when it […]
Is The Higher-Level Value You Deliver Getting Lost?
“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” – Miller Heiman, Sales Best Practice Study Too often we see the same issue negatively impacting sales performance at B2B companies: features and benefits taking precedence over the deeper, more meaningful value a […]
Connect Your Self-Service and Sales Story.
According to Glen Petersen’s book, The Profit Maximization Paradox, which includes research conducted by the CMO Council, the American Marketing Association and Booz Allen Hamilton… Salespeople spend an estimated 40 percent of their time preparing sales presentations and other customer-facing content. And yet, only 10–20 percent of salespeople create deliverables […]
