This week we share the BEST OF THE ONMESSAGE MINUTE in 2018 – Part 2. Read these articles to help your organization develop and deliver a clear, compelling and consistent corporate story in 2019.
Does Your Story Really Matter?
CEOs, CMOs and other business executives are quickly coming to the realization that every aspect of the organization must work together to achieve lasting customer experience success. Every aspect of your business that touches the customer … matters. It’s not just about successful lead generation. It’s not just about great […]
Continuity in Your Story Will Separate You from the Pack.
Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. No wonder a recent McKinsey study revealed the […]
Sharing a Consistent Story in the Market … Starts on the Inside.
We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process by which leading companies secure a clear position in the market and in the minds of their customers. So, you probably understand why your biggest advocates […]
