C-suite Communication: The Key to Organizational Clarity and Alignment.

C-suite executives must understand that they can no longer ignore the impact strategic stories have on business performance and the technologies that have changed how those messages are shared.

Any inconsistency or crack in the “messaging armor” can negatively impact employee engagement, brand reputation, customer retention and, ultimately, the financial performance of the business. That’s why the voice of the C-suite is more critical than ever before.

Modern executive teams get this. They are investing the time and resources required to formulate strategic C-suite messages that matter and leveraging innovative technologies to deliver those messages consistently across their organization and in the marketplace.

As a C-suite executive, ask yourself …

> What are the stories we must share?
> What messages do we need to champion and deliver consistently over time?
> What messages will ultimately determine the success of our organization?

First, you must ensure your entire C-suite is aligned. Is your C-suite on message? Would their answers to the following questions be consistent? …

> What’s the story behind our brand and purpose?
> What’s the story behind our go-to-market strategy?
> What’s our culture and employee recruitment story?
> What’s the story behind our latest organizational change strategy?
> What’s our story to current and prospective investors?

C-suite teams that spend time defining these strategic messages and ensuring there is a “pull-through and activation” strategy behind the story – will outperform their competitors. And a critical part of the pull-through and activation strategy is the cadence and channels through which these messages are shared.

Is your C-suite active on Twitter? How is this channel being used? Are your C-suite executives leveraging enterprise messaging technology like Slack to engage leaders across the organization. What about LinkedIn to communicate with partners and customers? Are they intentionally using these technologies to explain and reinforce strategic messages that must get through to positively impact business performance?

Communication pull-through and cadence should be part of every C-suite meeting. It should become a cornerstone of how your team operates month to month, quarter over quarter.

Learn how we can help you make this happen, speak with one our experts today.

That’s Your OnMessage Minute.