CEO Communicator Article

In the hyper-connected, customer-driven world we operate in today, leading executives are leaving their old-school definition of marketing communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that ensures a consistent, connected and cohesive story is delivered throughout the customer experience. Read this article to learn how. [...]

Most leaders feel like they have communicated the same message over and over again … and it still does not translate into the desired business results. If you feel this way, it may have to do with the message you are sending and the communications strategy behind it. Read this article to learn how [...]

Lou Gerstner, former CEO of IBM, once said culture isn’t just one aspect of the M&A integration game ... it is the game. So, if culture integration is so critical to M&A success, why don’t more executives take it seriously? More than 50 percent of executives who execute mergers or acquisitions rarely or never [...]

To create clarity in the minds of customers, your corporate story must be rooted in the company’s go-to-market strategy, competitive intelligence and insights gained from voices that matter. These voices include prospects, customers, employees and partners. Then the executive team must invest the time and energy to build a holistic Corporate Messaging Platform that [...]

When you survey leaders, managers and frontline employees at most organizations, these critical stakeholders do not even know what the company’s go-to-market strategy is. Let alone, how the strategy pertains to their daily work activities. In fact, research conducted by Metrus Group discovered that only 14% percent of employees understand the organization’s strategy, and [...]