James O'Gara, along with 13 other Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights on 14 Marketing Tips For Simplifying Complex Subjects. Read why effective marketing campaigns don’t make a consumer work too hard to understand the message.
This paper explores how CMOs can break down the multichannel customer-experience challenge piece by piece. It explains how you can stop the chaos and put systems in place that will restore order to this critical facet of your business — systems that ensure your company is well-positioned to deliver a clear, compelling and consistent [...]
Content marketing is about generating leads. However, thought leadership is about earning trust and establishing credibility with your target audience throughout the customer experience. This paper explores what it takes to establish an ownable thought leadership position in the minds of your customers and how to become a thought leader in your space. [...]
For CMOs and CEOs to win in the experience economy, it’s not about online and offline. It’s about delivering a clear, connected and consistent experience. This paper explores why a new perspective on the offline and online customer journey is required and how CMOs must change the way they manage the end-to-end customer journey. [...]
Think about it, consistently communicating who you are, what you do, the value you deliver and what you stand for is critical when it comes to establishing trust between your company and your customers. And yet, the corporate story most prospects and customers experience in each phase of the customer experience is far from [...]
Discover the secret to creating a culture that increases employee engagement and improves the customer experience. According to a recent PwC Report, 95 percent of executives say change is needed in their culture and 51 percent believe their culture is in need of a major overhaul. Why is that? Because most executives still see [...]
This assessment tool will tell you what you need to know. Want to truly assess and understand the level of commitment your CEO has to customer experience management? What about your entire C-suite? This assessment will help you identify where additional commitment may be required from your executive team to successfully institutionalize and [...]
For customer experience to translate into improved financial performance, CMOs need their CEO to fully commit. Why? Without serious commitment from the CEO, customer experience becomes just another business fad. It becomes something a few members of the team talk about for a while before it quickly fades to black. It’s never institutionalized. It’s [...]
Conduct a Comprehensive Competitive Assessment to Find Out. By now, you are well aware that the self-service buying journey is playing a larger role in purchasing decisions. In fact, you’ve probably seen statistics that show prospects conduct up to 70 percent of their purchasing process in a self-service manner without having any contact [...]
Learn how your strategy and story materially impact customer acquisition, retention, advocacy and the customer experience Discover why your words and actions matter. How your business operates, what your organization believes in, the actions employees take and the words you use to describe what you do — as well as the value [...]
