It’s September. And, needless to say, business leaders like you have experienced a lot of change during the first eight months of 2020.
- The markets have shifted.
- Your business has been shaken.
- Employees’ lives have been disrupted.
- Customers’ worlds have been turned upside down.
The question is: How will you respond?
How will you connect with customers in meaningful ways in the future?
How will you engage and inspire employees moving forward?
The time to answer these questions is now.
2021 is just four short months away and you need a story that will resonate with customers and employees before the new year arrives.
It’s time to take a hard look at what’s changed in your business, how your customer’s mindset and priorities have shifted, what your promise and value proposition needs to be to compete in 2021 … and beyond.
CEOs and CMOs — You Only Have a Few Months Left.
You can get in front of this and use the next four months to engage experts who will help you answer these and other questions. Experts who will work with you to formulate a clear, compelling and differentiated story that will drive success in the coming year.
You may be saying, “It takes four months to make this happen?”
Yes. To do it right …
- Conduct meaningful, internal discovery discussions.
- Surface and analyze how the voice of your customer has changed.
- Assess how your competitor’s stories have evolved.
- Align your story with all of these changes and your new, go-to-market business strategy.
When that work is done — you will also need to crystallize a new story that will resonate with customers and engage employees in a way that accelerates growth. Then, you’ll need a plan to activate that story internally, externally and throughout the customer experience.
So don’t wait. Don’t put it off.
Do the hard work now … so you can hit the ground running hard and fast January 1, 2021.
We are here to help.
For the last 18 years, OnMessage has been the trusted B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results. Request a briefing with our experts today.
