A new annual survey from The Conference Board revealed the biggest external concerns for CEOs in 2020. For the second straight year, CEOs in the U.S. stated “fiercer competition” as their second biggest worry. Without question, competition is increasing across all major markets. This is especially true in complex industries like technology, healthcare and financial services — three markets where OnMessage does an extensive amount of work. This study captures one of the key reasons why. When competition is a threat — strategic positioning, messaging and communications are extremely important.
Think about it, when competition is high — it is hard to differentiate your business and your offerings. It is more difficult to rise above the noise and ensure your message is heard. It is even more difficult for your brand to stand out. That’s why leading executives in highly complex and competitive industries spend time crystallizing their go-to-market story. And why they invest the time, resources and dollars required to bring a clear, compelling and consistent story to life throughout the customer experience. This includes developing a shared corporate message, investing in employee education and activation, as well as infusing consistent messaging throughout the omnichannel experience.
We have been helping C-suite teams develop and activate differentiated corporate stories for the past 19 years. If your business is under increasing competitive pressure and you are interested in learning how we can help you in this area, request a briefing with our experts today.
