If you’re like most executives, you have a short list of strategic changes that you need to execute before the end of the year. With that said, now is a great time to assess what you’ve been doing to ensure these change initiatives take root, deliver measurable results and produce sustained growth. The fact is, when it comes to change, communication strategies can be the root of all evil or the reason for success.
Read this article to understand why the success or failure of your strategic initiatives is directly tied to messaging and communications strategy that you implement in support of change.
