A company’s M&A integration story is usually crystal clear to executives. And for good reason. Months leading up to an M&A transaction, the entire executive team eats, sleeps and dreams about the transaction and the implications associated with it. They are well-versed in the strategic rationale, business value, cultural implications and customer impact. However, what most executive teams don’t do is translate that knowledge into a clear, compelling and consistent story that is meaningful and relevant to employees, partners and customers.
Read this article to learn how you can craft a compelling story that translates the “transaction” into meaningful messages that resonate with key stakeholders.
