According to a recent LinkedIn survey of 4,000 talent and recruiting leaders from around the world, a strong partnership between the CMO and the human resources leader is more important now than ever before. In fact, nearly half of recruiters expect that recruiting will increasingly resemble marketing over the next five to 10 years. This means that as CMOs assume a more prominent role in the C-suite, they must partner closely with HR to lead the charge in creating a strategy that infuses the company’s story, vision, mission and values throughout the recruiting experience in a clear, compelling and consistent manner.
Read this article to learn how marketing and HR executives can work together to to secure the best talent.
