This week we share four articles that explain why delivering a consistent corporate story in the customer experience is critical to success.
Why Delivering a Consistent Story Matters
Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” […]
Is Your Corporate Story Fragmented and Inconsistent?
To extract business value from all three phases of the customer experience — self-service, sales, post-purchase — CMOs must address the enterprise-wide messaging development and delivery problem that exists across the business. What problem is […]
Why Consistency Builds Trust With Your Customers
Every aspect of your business that touches the customer matters. It’s not just about successful lead generation. It’s not just about great sales conversion rates. It’s not just about a better than average Net Promoter […]
Infusion: The Secret Weapon of Leading CMOs
The first question you might ask is … what’s messaging infusion? It is the disciplined process leading B2B companies use to deliver a clear, compelling and consistent message throughout the customer experience. How does messaging infusion […]
