B2B Marketing Professionals Agree — Digital Messaging and Content are Paramount to Success in Today’s Business Environment.
According to a recent Forrester Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while around four in 10 buyers indicate that human/analog engagement with sellers has become less important.
The Content Marketing Institute has also found that the top content marketing-related areas organizations are focused on are demand generation content creation (70%) and website enhancements (66%).
Finally, Gartner estimates by 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels.
Needless to say — the story you share with buyers throughout their digital journey matters … more than ever before.
So, the questions you need to answer are:
> What story we are sharing online?
> Is our story clear, compelling and connected across all channels?
> Is that story aligned with our go-to-market strategy and priorities?
> Does that story bring our purpose and the value we deliver to life?
> Does it clearly differentiate us from the competition?
If you are like most marketers, the answers to these questions are not immediately evident or clear. That’s why marketing leaders are engaging experts, like OnMessage, to surface these critical insights and optimize the digital story they are sharing online.
Make no mistake about it — the quality and clarity of your omnichannel story will separate market leaders from laggards. Those who invest the time and effort to ensure their digital story is consistent and engaging across all channels will win. Those who don’t — will be left behind. The choice is yours.
That’s Your OnMessage Minute.
