We close out the year with four articles that explain how leading CMOs and CXOs are creating winning corporate cultures.
Why Culture Doesn’t Really Eat Strategy for Breakfast
Peter Drucker famously said, “Culture eats strategy for breakfast.” Well, that’s not really true. Culture is intrinsically connected to your strategy. And story. It’s the very manifestation of the two. Your story frames the mindset […]
How Culture Takes Root in a Business
Studies show that most companies separate culture initiatives from their business story and strategy, which means it’s also separate from the employee and customer experience. The fact is, culture is the byproduct of your story […]
Why Clarity and Connectivity Are the Keys to a Winning Culture
Research from Duke University states, “An effective culture is like an invisible hand at work inside of each of the employees that helps to guide their decisions and judgments in a way that the overall […]
10 CEO Commitments That Predict CX Success
There are 10 commitments CMOs need to secure from the CEO and C-suite if they are to achieve lasting customer experience success. 1. Commitment to Customer Centricity. First and foremost, the CEO must make customer […]
