How your business operates, what your organization believes in, the actions employees take and the words you use to describe what you do — as well as the value you deliver and what differentiates you — are now omnipresent.

These touchpoints, interactions and messages define a customer’s overall experience with your company. They also represent the new competitive environment you operate in today — Gartner states by 2016 (that’s here and now), 89 percent of companies expect to compete mostly on the basis of customer experience.

Download this 22-page report that explains why your company’s words and actions matter. You’ll also learn how to align and activate your strategy and story in a way that creates a more differentiated customer experience.