Have you ever evaluated the story (messaging) your company delivers across the digital channels that prospects utilize during the awareness and consideration stages of the buying process?
If you haven’t, you should.
Why? Because today, your online story matters more than ever before. It is the primary channel through which customers determine if they will do business with you … or not.
At OnMessage, we have built an audit and assessment specifically designed to help you deliver a more compelling and consistent story across your digital channels.
The purpose of the assessment is to help you determine if the message/story you believe you are communicating … is in fact the one that your potential buyers are consuming.
After the assessment, we provide you with a detailed Variance Report.
Variance by its very definition is the measurement of “a fact or quality of being different, divergent, or inconsistent.”
Our Variance Rating System is based on degree the message/story/takeaway within and across channels is different, divergent, or inconsistent with the “desired message” you provided before our assessment started.
Each Variance Rating indicates the degree by which the message/story consumed by your buyer aligns with your desired intent. Therefore, a lower rating would indicate that that dimension of your story, or the story that appears on that channel/touchpoint, is closely aligned with your desired intent. A higher rating indicates that that dimension of your story or channel/touchpoint is different, divergent or inconsistent with your desired intent.
Using our variance scale, you can quickly identify and remedy variances in your message/story on specific digital platforms and channels.
This will enable you to quickly rectify inconsistencies and conflicts in your story and thus deliver a more consistent message throughout the buyer journey.
Whether you engage OnMessage to audit and assess the story you are delivering throughout your digital experience — or do it yourself — what is most important is that you have visibility to the clarity and consistency of the story you are sharing throughout this critical phase of the buying process.
DIGITAL STORY – VARIANCE REPORT
If you would like to learn more about our Digital Story Audit, Assessment and Variance Report, please request a briefing with our experts today.
