When you survey leaders, managers and frontline employees at most organizations, these critical stakeholders do not even know what the company’s go-to-market strategy is. Let alone, how the strategy pertains to their daily work activities. In fact, research conducted by Metrus Group discovered that only 14% percent of employees understand the organization’s strategy, and less than 10% percent of all organizations successfully execute the strategy.
Download this article to learn how you can get your team, business unit, division or entire company on the same page with respect you your strategy in 2018.
