In the past, communication was important, but maybe not at the top of every CEO or business leader’s priority list. Today, leading executives understand the correlation between the desired outcome of change and the clarity of strategic communication in support of that change.

That’s why more and more CEOs are taking ownership in formulating and managing the story around strategic changes they are implementing in their business.

They are making this a high priority because they know what happens when they don’t.

  • Priorities get mixed up.
  • Leadership decisions are misaligned.
  • Employees get confused.
  • Productivity and business performance drops.
  • And ultimately, employees — and customers — get frustrated and go somewhere else.

According to Knoll Workplace Research, substantial organizational change occurs every three years. How much has your business changed the last three quarters, let alone the last three years?

Most likely, you have experienced changes in your …

  • Product or service offerings
  • Sales structure and model
  • Customer requirements
  • Culture and employee experience
  • Customer retention and loyalty
  • Corporate vision and mission
  • Go-to-market strategy

Have you formulated a clear, compelling and consistent story around changes that have taken place in your business?

What is your plan for ensuring leaders, frontline employees and customers hear, understand and embrace those messages?

As the CEO, if you are not leading conversations in these areas — you should be. Why? Because you ultimately own these changes. You will not achieve your desired results without developing an intentional story and implementing a disciplined communication strategy that pulls your story through the organization and customer experience.

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results. To learn how we can help you align and active your strategy and story, schedule a briefing with one of our experts today.

That’s Your OnMessage Minute.