COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Looking for a Competitive Edge? Try Intentional, Effective Communication.
Every business leader and executive team is looking for an edge. Something that will accelerate growth and business performance. Some turn to product innovation for this. Many lean on organizational change initiatives. And still others, simply place more pressure on sales to deliver better results. The sad truth [...]
Consistency is Critical to Increase Engagement and Conversion.
A recent article in the Journal of Business Strategy explains just how important it is to develop and deliver a consistent “strategically aligned” message throughout the customer experience ... “Taking a focused and deliberate approach in crafting a corporate story will enable companies to align leaders, engage employees and [...]
Increase the Upside Your Corporate Story Delivers to Your Bottomline.
Many executives undervalue the power of their corporate story. They do not realize the intrinsic link between financial performance and the strength of their story. In fact, an article in the Journal of Business Strategy, illustrates the “financial upside” of activating a clear, compelling and consistent corporate story. [...]
Improve Customer Acquisition, Retention and Loyalty with a Consistent Story.
Most CMOs do not have enterprise-wide processes in place to ensure clear, compelling and consistent messaging is delivered throughout the buying process and customer journey. This results in a disconnected and inconsistent experience for prospects and customers as they travel from one touchpoint to another. This is not [...]
50% of Brand Perception Is Linked to What You Say and How You Say It.
“Whatever the category, clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” — Insight Agents Research If you want your message to be a difference maker in the customer experience — it must be delivered consistently. For this to [...]
Reignite Your Culture and Workforce with What Matters Most.
The pandemic has wreaked havoc on organizational performance over the last couple of years. That’s why it should not come as a surprise that a recent CEO Benchmarking Report from The Predictive Index found that 56% of CEOs believe employee performance is one of their most pressing challenges. [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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