COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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The Power of Your Story Lies in Its Ability to Align and Mobilize Your Entire Organization.
More than ever before, we operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time. This means — how your business operates, what your organization believes in, the actions employees take and the [...]
Why Clarity in the Core Problem You Solve is So Critical to Success.
“In the context of shifting markets, quickly aging business models, complex company politics, and conflicting pressured on the business, an increasing number of companies struggle to make a clear choice about what business they’re in.” — The Clarity Principle This quote is from an excellent book we encourage [...]
Consistency is the Cornerstone to Success in a Noisy World.
As a CMO or C-suite executive, you have long understood that formulating a meaningful and relevant corporate story is critical to success. However, what you may not have realized is that delivering a clear, consistent story throughout the customer experience ultimately determines the winners and losers in business today. [...]
90% of Employees Don’t Know Your Brand Promise and Differentiators.
Ensuring every customer-facing employee can instinctively activate your corporate story and strategy in the customer experience can be extremely challenging. For this to happen, CMOs need to secure enterprise-wide collaboration and support. Every employee has to play his or her part. It is not easy. A recent article [...]
67% of B2B buyers say relevant messaging highly influences purchasing decisions.
If you are in the B2B space, you’ve likely read all the statistics about the rapidly evolving buying process. Complexity is the theme. More stakeholders are involved. Sales cycles are getting longer. Decision makers are doing more and more independent research before contacting a salesperson. One data point [...]
Only 14% of Companies Articulate the Business Outcomes They Deliver.
Have you audited your corporate story lately? What percentage of your messaging speaks to your customers? The problems they are trying to solve? The desired business outcomes they are trying to achieve? What percentage of your corporate story is about your products? Features? Capabilities? Bits and Bytes? Speeds and [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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