COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Establish an Ownable Position in the Mind of Your Buyer Through Unwavering Consistency.
Why is it most of us know that Frosted Flakes are ‘grrreat’ and that Budweiser is the ‘king of beers?’ It’s because these brands have stayed true to their story. They established a position they wanted to own in their buyer’s minds and they stuck with it. They didn’t waver. [...]
60% of Leaders Believe Their Corporate Story is Inconsistent.
While CMOs have been talking about delivering a seamless omnichannel experience for years, the fact is, most companies are still failing on this front. And, not without good reason. Complexity has grown significantly. There are more stakeholders, technologies, channels and touchpoints involved in the customer journey than ever [...]
70% of Employees Are Not Aligned with Your Corporate Strategy and Story.
While you and your executive team may spend hours thinking about the company’s strategy and story — your customers, employees and partners do not. In fact, many leaders are amazed to learn ... > 55% OF MIDDLE MANAGERS CAN’T NAME ONE OF THEIR COMPANY’S TOP FIVE PRIORITIES [...]
Stories the C-Suite Must Share to Drive Organizational Performance.
The business world we operate in today is driven by instantaneous communication. Employees, partners and customers now have immediate access to the messages being delivered by your organization — internally and externally. And the message you need them to hear ... starts at the top. So, the question [...]
4 Keys to a Winning Culture and Customer Experience.
Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other executives believe telling a differentiated, customer-centered corporate story is what drives business performance. [...]
Why Financial Performance is Directly Linked to Your Story.
Many of today’s business leaders have lost touch with a critical fact: The financial performance of your business is intrinsically linked to the strength and consistency of your corporate story. If your story is delivered inconsistently ... financial performance suffers. However, when your story is clear, compelling [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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