COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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What Are Your Real, Measurable Points of Difference.
“Clarity around the uniqueness of a company, its root source of competitive advantage, sounds like an obvious requirement to run a business … but in our experience, this is not as common as you might think.” — Quote from “Repeatability” In their book “Repeatability,” Chris Zook and James Allen [...]
Want to Set Your Company Apart from the Competition: Nail Your Messaging.
With the modern marketing executive’s skillset rapidly expanding, Brian Kardon, the CMO at Fuze, was recently asked what attributes leaders must possess if they want to succeed. Kardon replied ... “You have to be able to repeatedly nail your messaging; it’s one of the first things that sets you [...]
Amplify Your Corporate Story with Strategically Aligned Content.
Over the past decade, content has become a critical element for delivering a consistent and compelling customer experience. Roper Public Affairs found that 80 percent of business decision makers prefer to get company information in articles, rather than advertisements, and 70 percent of them said that content marketing helped them [...]
Your Customer Experience Starts and Ends with a Conversation.
In today’s constantly connected world, customers expect a cohesive experience across all touchpoints. When this expectation is not met — when the link between what a company says and what it does is broken — customers lose trust in the business and the services / solutions it delivers. [...]
The One Thing That Will Deliver Sustained Business Results in 2022.
“Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.” — Seth Godin Seth Godin means that marketing today is all about the customer experience — and [...]
Why Clarity and Consistency is Critical to Your Success in 2022.
Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. No wonder a recent McKinsey study [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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