COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
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Increase Organizational Clarity, Alignment and Performance.
While you and your executive team may spend hours thinking about the company’s strategy and story — your customers, employees and partners do not. In fact, many leaders are amazed to learn ... > 55% OF MIDDLE MANAGERS CAN’T NAME ONE OF THEIR COMPANY’S TOP FIVE PRIORITIES> 70% [...]
Your Story Supersedes Campaigns in the Customer Experience.
Industry experts have been predicting traditional marketing campaigns are dead. Do you believe it? Well, maybe this week’s OnMessage Minute will help you decide if they are right or wrong. Let’s start by dissecting what a traditional marketing campaign looks like: Campaigns ... have a designated start and end [...]
What Story Does Your C-Suite Need to Share?
The business world we operate in today is driven by instantaneous communication. Employees, partners and customers now have immediate access to the messages being delivered by your organization — internally and externally. And the message you need them to hear starts at the top. So, the question is: [...]
Is Your Story a True Reflection of Your Strategy?
“The mistake people make is thinking the story is just about marketing. No, the strategy is the story. If you make your story better you make the strategy better.” — Ben Horowitz, co-founder of the venture capital firm Andreessen Horowitz Ben Horowitz is a well-respected, successful business [...]
Lack of Clarity in Your Story and Strategy is Costing You.
As a C-suite executive or leader, you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity in the strategy you want to execute. When a company is just starting out, the company’s story and strategy are crystal-clear to everyone. But then two [...]
90% of Employees Do Not Know Their Company’s Brand Promise or Key Points of Difference.
Ensuring every employee instinctively activates your corporate story in the customer experience is not an easy task. This is evidenced by the fact that, according to Gallup Research, 90 percent of frontline employees say they don’t understand their company’s brand promise or what makes their company different from the competition. [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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