COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
Sustained Leadership Communication Has Never Been More Important.
Financial uncertainties, remote work environments, business disruptions, a deluge of mixed messages ... we could go on and on. The pandemic placed a spotlight on the importance of clear, sustained and intentional communication between senior leaders and frontline employees. In fact, the Wall Street Journal recently highlighted this very [...]
Maximizing Your Return on M&A with Integration Communication
Any business leader who has gone through a merger or acquisition understands the critical nature specific dates and events play in the process. There’s the letter of intent, the deal close date, public announcement, and of course Day 1—the day when the two separate companies begin the journey of becoming [...]
It’s Time You ‘Get to Know’ Your Customers — All Over Again.
"Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment." — McKinsey With all that has changed in the past 18 months — it is time for you to stop down and recapture the voice of your customer.It’s [...]
Provide The Consistency and Continuity Your Buyers Demand.
In the hyper-connected, always-on, customer-driven world we operate in today, leading CEOs are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that’s rooted in delivering a consistent, connected and cohesive story throughout the customer experience. [...]
B2B Marketing Leaders Agree — Your Online Story is Paramount to Success.
According to Forrester’s 2021 Predictions Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while four in 10 indicate that human/analog engagement with sellers has become less important. The Content Marketing Institute also found [...]
60% of Messaging is Inconsistent or Diluted When It Reaches the Buyer.
While CMOs have been talking about delivering a seamless multichannel experience for years, the fact is most companies are still failing. And not without good reason. Complexity has grown significantly. There are more stakeholders, technologies, channels and touch-points involved in the customer journey than ever before. Add the [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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