COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
Sharing a Consistent Corporate Story is the New Business Imperative.
Today, many CMOs do not have enterprise-wide processes in place to ensure clear, compelling and consistent messaging is delivered throughout the buying process and customer journey. This results in a disconnected and inconsistent experience for prospects and customers as they travel from one touchpoint to another. This is [...]
What Is Your Sales Messaging Activation Strategy?
Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business. The problem is, most sales teams do not have the sales messaging, activation tools and training that they need to deliver [...]
It’s Time to Re-engage Your Employees.
The noise level inside companies today is louder than ever before. Thus, making it more difficult for executives to get important messages to stick and, ultimately, have a lasting impact on business performance. That’s why C-level executives must get serious about their communication pull-through and activation strategies. What is [...]
To Win in Business Today, Your Story Must Be a Top Priority.
Many business leaders have lost touch with a critical fact: The financial performance of your business is intrinsically linked to the strength and consistency of your corporate story. If your story is delivered inconsistently ... financial performance suffers. However, when your story is clear, compelling and consistently delivered [...]
Clarity and Connectivity Between Your Story and Strategy is Paramount.
Your go-to-market story and strategy must be fully aligned. When they are not, the customer experience breaks down. The perception of your brand is damaged. Employees lose faith and trust in your company. Customers leave and go to the competition. A recent article in the Journal of Business Strategy [...]
How Much Has Your Business (Story) Changed in the Last Year?
In the past, communication was important, but maybe not at the top of every CEO or business leader’s priority list. Today, leading executives understand the correlation between the desired outcome of change and the clarity of strategic communication in support of that change. That’s why more and more CEOs [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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