COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Do Employees Understand Your Story and Strategy?
CEOs who produce winning cultures ensure that their entire employee population understands, internalizes and activates the company’s story and strategy in daily work activities. Your story and strategy ... create a shared mindset. When employees have a deep understanding of what your company stands for, what it does [...]
What is the State of Your Employee Experience?
“We have these war for talent issues going on everywhere.”Joyce Maroney, Executive Director at the Workforce Institute. Competition to attract and retain the best possible talent is on the rise and only those business leaders who deliver a compelling end-to-end employee experience will win. The problem is [...]
Your Employees and Customers Crave Clarity.
As we work with executive teams around the world, it is amazing to see those who get it and those who don’t. What is ... it? It is the direct connection between organizational clarity and business performance. Clarity in purpose. Clarity in strategy. Clarity in culture. Clarity in story. [...]
How Do You Establish an Ownable Position in Your Buyer’s Mind?
Why is it most of us know that Frosted Flakes are “Gr-r-reat” and that Budweiser is the “King of Beers” - even if we have never tried these products in the past? It’s because these brands have stayed true to their story. They established a position they wanted to [...]
Accelerate Growth with Clear, Compelling and Consistent Stories.
At OnMessage, we have been helping C-suite, sales, marketing and communications executives accelerate growth for almost 20 years. This is our singular-focus because we have proven when you translate go-to-market strategies into memorable stories, you create powerful, authentic connections with current and future buyers, customers and employees. Here are [...]
3 Ways to Drive Optimal Engagement in the Buying Process.
Today, prospects and customers expect continuity and consistency throughout the buying process. One way CMOs and C‑suite executives can ensure this happens is to implement a disciplined process for developing and delivering a consistent corporate story throughout the customer experience. Here are three questions you should answer [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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