COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Do Your Employees Know the Building Blocks of Your Story?
“A Messaging Architecture captures your story in simple, repeatable building blocks so every employee can remember the core messages that must be brought to life in the customer experience,” — James O’Gara, CEO at OnMessage Steve Jobs was an avid believer in the power of simplicity. He knew [...]
Is Your Story Anchored in the 4 Voices that Matter?
“OnMessage captured and distilled vital insights that enabled us to crystallize our unique position within a rapidly evolving marketplace and create powerful messaging to support our go-to-market strategy.” — Amy Swanson, Director of Marketing & Member Relations at Excelera For your message to resonate with buyers and accelerate growth, it [...]
Sustained Value Creation Requires a Long-Term Focus on All Stakeholders.
“Managers and investors alike too often fixate on short-term performance metrics, particularly earnings per share, rather than on the creation of value over the long term.” — McKinsey As CEO, if you’re not telling a long game of value creation, you may be selling yourself — and your business — [...]
What Position Do You Want to Own in the Minds of Your Buyers?
If the answer to that question doesn’t pop into your head immediately, it surely doesn’t exist in your buyers’ and customers’ minds. Brand positioning is often talked about but rarely executed well. Why? Because it requires unwavering discipline and commitment. It demands that a company has a singular focus on [...]
6 Trends Rocking the B2B World and Reshaping the Customer Experience.
New trends are changing behaviors and reshaping how businesses connect with employees, partners and customers. Business leaders who acknowledge these trends and align their strategy accordingly … will win. Those who do not — will be left behind. What are these trends? Well, there are six, and a few industry [...]
Want Long-Term Customer Loyalty? Start with Your Employees.
“Meaningful and sustained investment in workforce-led value creation means more output, more opportunities to reduce costs and higher customer satisfaction.” — PwC Employees are a company’s biggest value-creator — satisfied, engaged and activated employees, that is. They have a direct effect on your bottom line because they are the link [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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