COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
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Are Your Employees in Search of a Higher Purpose?
“Most of your employees probably don't know why your company exists — and that may be causing major problems for your business.” — Gallup Research Many industry experts agree that we are moving from a not-for-profit and for-profit divided world to a not-for-purpose and for-purpose business environment. What this [...]
So, You Want to Be a Thought Leader?
“A thought leader is an individual or firm that prospects, clients . . . even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in it being the go-to individual or organization for said expertise.” — Profitable Brilliance, Bruce H. Rogers and Russ Alan [...]
B2B Leaders, It’s Time to Elevate the Voice of Your Customer in the Buying Process.
“97% of B2B buyers feel that real customer stories are more credible than other types of content.” — Demand Generation Report While customer reviews and testimonials have been all the rage in the B2C world for some time — they are now moving to the top of the list [...]
Your Story is Your Strategy.
“The mistake people make is thinking the story is just about marketing. No, the strategy is the story. If you make your story better you make the strategy better.”— Ben Horowitz, co-founder of the venture capital firm Andreessen HorowitzLast week, we explained why business leaders own the story behind the [...]
CEOs Don’t Just Own Strategy. They Own the Story Behind It.
If an organization succeeds or fails at implementing corporate initiatives, navigating a crisis, executing a merger, launching a new product line, or living up to the company’s vision, mission and values ... the CEO is accountable. Why? Because he or she owns the strategy. And not just the business [...]
Leading with Purpose is the Secret to Building a High-Growth, Admired Brand.
“Leaders of companies that made it on the World’s Most Admired Companies list truly understand that organizational purpose drives employees to give their all for their company, colleagues and customers.” — Laura Manson-Smith, Chief Commercial Officer at Korn Ferry Every year Fortune Magazine publishes a list of the “World’s [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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