COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
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Does Your Business Have a Well-Differentiated Core?
“Clarity and agreement around the uniqueness of a company, its root source of competitive advantage, sound like an obvious requirement to run a business … but in our experience, this is not as common as you might think.” — Excerpt from “Repeatability” In their book “Repeatability,” Chris Zook and [...]
Do You Really Know How Much Your Buyer’s Mindset Has Changed?
“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in the past year — it is time for you to stop down and recapture the voice of your customer (buyer). It’s [...]
Move from Crisis to Clarity in 2021.
“In the context of shifting markets, quickly aging business models, complex company politics, and conflicting pressured on the business, an increasing number of companies struggle to make a clear choice about what business they’re in.” — The Clarity Principle This quote is from an excellent book we encourage every [...]
It’s Time to Regain Clarity and Alignment Across Your Company.
As a C-suite executive or leader, you know there is nothing more important than … clarity.Clarity in the story you want to tell.Clarity in your strategy you want to execute.When a company is just starting out, the company’s story and strategy are crystalclear. To everyone. But then two things happen. [...]
Don’t Allow this Disconnect to Disrupt Business Performance in 2021.
Ask most C-suite executives if their company’s vision, mission, values, strategy and story impact business performance and they are sure to say ... “Well, of course.” However, when you look at how these critical dimensions are managed, you would question just how important executives think they are to business [...]
In 2021: If You Want to Change the Culture, You Have to Change the Stories.
With everything going on in the world today, a lot of leaders are taking a hard look at corporate culture. Why? Because what is happening out there influences what is happening inside your company. Increased stress, health concerns, remote working conditions, social distancing — are all changing how your [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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