COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Start 2021 Strong: Reenergize and Reconnect Your Employees with Your Vision and Strategy.
The pandemic has wreaked havoc on organizational performance over the last 10 months. Therefore, it should not be a big surprise that the recent CEO Benchmarking Report from The Predictive Index found that 56% of CEOs believe employee performance is their most pressing challenge in the new year. That’s why [...]
Success or Failure in 2021 is Directly Linked to the Clarity and Consistency of Your Story.
The channels, touchpoints and technologies your target audience uses to engage with your company have fundamentally changed. As a result, companies must rethink how they develop and deliver customer-facing messaging throughout the customer experience. The fact is, most companies do not have disciplined and repeatable processes in place to [...]
50% of Your Company’s Brand Image Is Linked to What You Say and How You Say It.
“Whatever the category, clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” Insight Agents If you want your message to be a difference maker in the customer experience — it must be delivered consistently. For this to happen, you need [...]
Provide Your Buyers and Customers with the Clarity and Consistency They Crave in 2021.
Now more than ever — your customers demand clarity and consistency. They want to partner with brands that know who they are, what they stand for and how they can help them personally and professionally. That’s why smart brands are re-evaluating the clarity and consistency of their stories as [...]
The One Growth Platform You Need in Place By January 2021
If you are like most business leaders, you are looking at 2021 and defining the growth platforms that will help you take your business to the next level. If your goal is to increase buyer engagement, accelerate sales cycles and improve deal closure rates — then we have one [...]
Make 2021 the Year You Align Your Organization Around a Unified Story and Strategy.
We have written a lot about the importance of developing a fully aligned corporate story and strategy. The truth is, however, this is only part of the challenge CEOs and CMOs face when it comes to delivering a clear, compelling and consistent message in the marketplace. What comes next [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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