COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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B2B Marketers, You Have Just 64 Days to Get Your Digital Story Straight.
2021 is just 64 days away. For B2B marketing and business leaders, that number is important. Why? Because that’s all the time you have to ensure that you’re sharing a clear, compelling and consistent story with buyers across your digital channels — before 2021 arrives. Marketing Professionals Agree — [...]
Consistency, Connectivity and Continuity — Keys to Success in 2021.
In the hyper-connected, always-on, customer-driven world we operate in today, leading CEOs are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer [...]
What You Focus On Will Determine Your Success in 2021.
Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other executives believe telling a differentiated, customer-centered corporate story is what drives business performance. The truth [...]
If the Story You Plan to Share in 2021 Isn’t Your #1 Priority, Then What is?
Think about it. What is the one thing that has the ability to … Attract top talent Engage employees Close more deals Increase customer loyalty > Drive organizational performance? It’s simple. Your corporate story. So, if the story you plan to share in 2021 isn’t one of your top priorities, [...]
Game Plan for Aligning Your Story with Post-COVID Buyer Requirements.
The clock is ticking and you don’t have much time left to strategically address all of the changes that have taken place inside and outside of your business over the past nine months. Let’s face it. A lot has changed. Your customers’ world has been shaken. Your business model [...]
Establish a More Meaningful Story.
As 2020 comes to a close, you know two things for certain. Your BUSINESS has changed. Your BUYER’S mindset has changed. The question is, has your STORY changed? If not, it’s time to bring your corporate, product and services messaging into alignment with your go-forward business strategy and today’s [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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